Ruth Handler, wife of Elliot Handler, often watching his daughter play with paper dolls two dimensions.
Until about the 1950s, dolls available in the shops is a replica of a baby doll.
This condition triggers Ruth idea to produce a doll that not only shaped the baby, but teen-shaped figure with fashionable clothing.
Ruth planning a doll-shaped three-dimensional body shape teenager, not a baby.
When Ruth to bring this idea to her husband and directors of Mattel, their responses are not liking Ruth.
They argue produce a costly doll with long-term prospects are not too good.
But Ruth did not recede and remain steadfast to his idea. Ruth determination grew stronger as he visited Switzerland in the mid-1950s.
There, she saw a German doll named Lilli, in the form of beautiful girls and made of hard plastic with beautiful shoes and earrings, and hair tied in a ponytail.
Lilli was designed by well-known German cartoon character, Bild, and are available in sizes 11 ½ inches high and 7 inches.
After seeing Lilli, Barbie concept is becoming increasingly clear in the minds of Ruth. He then returned to America and continue to persuade and convince her husband and directors of Mattel to realize his idea.
Thanks to the patience and determination Ruth, Barbie finally came to be designed by technicians and engineers at Mattel.
Barbie-shaped design of a beautiful young girl with long legs and has a height of 11.5 inches.
Ruth hired fashion designer Charlotte Johnson for making various fashion Barbie.
In 1958, Barbie obtain patent and after that his popularity could not be stopped.
The launch of Barbie Dolls
Barbie name is taken from Ruth’s daughter named Barbara.
This doll was first launched on March 9, 1959 at the American Toy Fair in New York City.
When launched, Barbie dressed like a zebra striped swimsuit hand-stitched by Japanese homeworkers.